ABA Programs Committee

When your marketing and website aren't converting into sales, you don't need another marketing tactic—you need a Brand Mechanic to diagnose and tune your messaging, enhance your market differentiation, and clarify how to get performance from your brand strategy. Before overhauling your entire website or starting over with a new agency claiming you just need the latest trendy platform, let's look under the hood and identify what you really need to get back on the road to acquiring new customers.

Vicki is a native of Colorado and grew up in Arvada. Since receiving her degree in Business she worked in sales and marketing until 1993 when she became a Certified Massage Therapist and started her own business which she closed in March of 2022. She has been a Land Specialist with Velur Real Estate Services Inc. since late 2018 and launched her business with them in 2019. Vicki loves fly fishing, camping, playing bridge and making greeting cards. 

Jim Snyder is the founder and creative director of Colotera Creative, a Lakewood-based graphic design, branding, website design, and digital marketing studio serving businesses throughout Applewood, Lakewood, West Denver, and the surrounding Colorado community.

With more than 20 years of experience, Jim helps businesses build stronger, more professional brands through logo design, brand identity, website design, social media marketing, digital advertising, print design, signage, packaging, presentations, and marketing collateral.

His experience includes working with small businesses, restaurants, technology companies, manufacturers, professional associations, nonprofit organizations, and national brands. Jim combines creative direction with practical marketing strategy, helping clients communicate clearly, stand out from competitors, and create a consistent brand across digital, print, and physical environments.

Colotera Creative is especially well suited for businesses that need an experienced creative partner who can manage multiple aspects of a project—from initial strategy and brand development to website graphics, social media content, brochures, signs, event materials, and ongoing marketing support.

As a longtime Lakewood resident, Jim values strong local relationships and enjoys helping Applewood-area businesses grow through thoughtful design, effective marketing, and creative problem-solving.

Terri Wilber, Speaker, Author & Corporate Trainer, is a seasoned expert in human behavior, communication, and high-stakes conflict resolution — uniquely positioned at the intersection of neuroscience, strategic facilitation, and organizational effectiveness. With board certifications as a Trainer and Master Practitioner of Neuro-Linguistic Programming (NLP), as well as mastery in mental and emotional release and hypnotherapy, Terri brings an evidence-based and results-oriented approach to complex interpersonal and organizational challenges. Her signature talk, Velvet Sandpaper, allows leaders to identify where misalignment across people, systems and culture is costing performance - and know where to intervene. Teaching a framework called The 5 Invisible Operating Systems, leaders can recognize, diagnose and understand the invisible systems driving human behavior and organizational performance.